New Venture – New Brand

//New Venture – New Brand
  • rebrand-restructure

New Venture – New Brand

SH Pratt Bananas logistics division has seen rapid and successful growth in recent times. To take this part of the business to the next level, it has been set up as a separate company ‘Kinship Logistics’, under the umbrella of S.H. Pratt Group.

‘Kinship’, whose name represents the family nature of our business, has been given a brand new fresh and vibrant identity, to help reflect the diverse range of goods we carry. It will also help our vehicles to stand out and be easily recognised. The new identity is currently being rolled-out.

Tony Hunter, previously head of S.H. Pratt logistics, has been appointed as ‘Director of Logistics’ for the new company. Tony will lead Kinship through the step changes set out in our strategic vision.